The end of the hipster: how flat caps and beards stopped being so cool

Now that cocktails in jam jars have made it to EastEnders, what's next for those who would be 'alternative'? Meet Josh. Josh is a 30-year-old artist/chef who lives in a converted warehouse in Hackney, east London. Josh has a beard, glasses and cares about the provenance of his coffee. He pays his tax, doesn't have a 9-to-5 job and, along with his five polymathic flatmates, shuns public transport, preferring to ride a bike. On paper, Josh is the archetypal hipster just don't call him one: "I don'...